Case study of Boeing Dreamliner - 1560 Words

Title of case: Boeing 787 Dreamliner Critical Facts: Boeing is the world’s largest manufacturer of military and commercial aircraft, which was founded in 1916 by William Boeing and Navy Engineer Conrad Westervelt in the name of Pacific Aero Products Company in Seattle, which after active participation in World war-I was renamed to Boeing Airplane Company (Frederick, 2014). Boeing produced several hundreds of B-17 Flying fortress during World War II which became the U.S Bomber. In 1950’s Boeing faced a tough competition from its opponent McDonnell-Douglas which was good at manufacturing propeller aircraft. Due to the increased reputation of its competitor, Boeing entered into the field of manufacturing commercial Jet-aircrafts in a†¦show more content†¦Because of this tool, Boeing wanted to collaborate its partners planning schedules and progress in work so as to ensure that no delay in manufacturing. But Exostar which opted by Boeing posed problems during its runtime. Also as a part of cultural difference and due to lack of trust on other suppliers some of the vendors involved in 787 design did not input accurate and timely information. As a result of this inaccurate information Boeing had not discovered the problems at the early stages and in a timely fashion (Zhao, 2012). Boeing during 2003 lost its share value to Airbus which is a strong opponent to it (Boeing Corporation, 2014). In order to regain its value in the market Boeing decided to design an aircraft by enhancing its customers. So in the process of designing a new aircraft Boeing decided to use composite carbon fiber instead of regular aluminum to an large extent which had not been implemented in the past. Because of this composite fibers Boeing estimated to decrease the cost of travel for its passengers and to increase fuel efficiency. But this step backfired in getting air bubbles on the skin of fuselage and nose during assembling of aircraft which resulted in delay of 787 Dreamliner (Pearlson Saunders, 2013) Boeing in the process of reduction in time and cost it opted a supply chain process in which it adopted from Toyota. Toyota manufactures its products with short development life cycle with minimal risk and cost. Boeing inShow MoreRelatedBoeing 787 Dreamliner Case Study1755 Words   |  8 Pages (Boeing, 2014) Title – Boeing 787 Dreamliner Case Study Date – 9/29/2014 Name – Pawankumar Sharma CRITICAL FACTS: †¢ Boeing is an American multinational and the world’s largest aerospace corporation that manufactures designs and sells commercial jetliners and defense, space and security systems to clients in 150 countries. (Boeing, 2014) †¢ It was founded by William Boeing on July 15, 1916 and is headquartered at Chicago, Illinois. (Boeing, 2014) †¢ Boeing is a 1, 69,000 strong employee organizationRead MoreRisk Management Case Study Boeing Dreamliner Essay1414 Words   |  6 PagesDevelopment of the Boeing 787 Dreamliner Introduction In 2003, Boeing launched a project to build a new airframe that had the original designation of 7E7 Dreamliner. In January 2005, the aircraft was redesigned the 787 Dreamliner. Boeing’s intent was to utilize new technology and procurement processes to build two versions of the aircraft. The 787-8 was designed to carry 210 to 250 passengers on routes of 7,650 to 8,200 nautical miles and the stretch version (787-9) was designed to transportRead MoreBoeing 7871638 Words   |  7 Pages#1 – Boeing 787: The Dreamliner Boeing 787: The Dreamliner Case Study (download from Angel) During the past decade, Boeing watched as their competitor, Airbus, launched several new and very successful aircraft. In 2004, Airbus surpassed Boeing in commercial airplanes delivered and future orders placed. This is the first time that Boeing has ever lost its leading market share. The 787 is the first new airplane that Boeing has introduced to the market in a decade. This case study examinesRead MoreBoeing Case Study1744 Words   |  7 PagesThe Boeing Company is an international aerospace and defense corporation originally founded by William E. Boeing in Seattle, Washington. The international corporate headquarters are now located in Chicago, Illinois (Boeing, 2009). Boeing was initially incorporated as Pacific Aero Products Company in 1916 (Boeing, 2009). Since 1916, Pacific Aero Products Company has transformed into Boeing and expanded into the largest global aircraft manufacturer by revenue, orders and deliveries, and the secondRead MoreBoeing 787 Dreamliner : Critical Facts1906 Words   |  8 PagesSOUNDAR DATE : 09/27/2014 TITLE : BOEING 787 DREAMLINER CRITICAL FACTS: †¢ â€Å"Boeing is the world s largest aerospace company and leading manufacturer of commercial jetliners and defense and space†. Boeing has been a top manufacture of commercial aircraft’s, it employees around 169,000 employees in the United States. (Anonymous, 2014). †¢ â€Å"Boeing decided to change the rules of the way large passenger aircraft were developed through its Dreamliner program; rather than simply relying on technologicalRead MoreAnswers to Boeing Case Study2069 Words   |  9 PagesDanglade Principles of Marketing Boeing Case Study 00016856 | 1) To begin, the market size with regard to the Dreamliner is fairly narrow to none; this is due to the fact that this aircraft is the first of its kind or genre. With relation to the market structure of the Dreamliner, it can be considered to be oligopolistic in nature, for there are few aircraft manufacturers in the market. Boeing’s largest competitor Airbus is unable to compete with the Dreamliner product, leaving the opportunityRead MoreAnalysis Of Boeing s Supply Chain3108 Words   |  13 PagesThe Boeing Company An Analysis of Boeing’s Supply Chain Michael Mullen Executive MBA Program Spring 2015 Advanced International Monetary Economics Dr. Ravi S. Behara April 26, 2015 Table of Contents Introduction 3 Problem Statement 4 Supply Chain Analysis 4 Recommendations 8 Implementation 10 Conclusion 13 Reference List 14 Introduction In 1916, the Boeing Company (Boeing), was founded in Seattle Washington. Boeing is one of the world’sRead MoreBoeing Dreamline Case Study Report1114 Words   |  5 PagesBoeing Dreamline Case Study Report By Jiajun Chen INTRODUCTION On April 26, 2004, as Airbus surpassed its market share for the first time in the history, Boeing announced its plans to develop the Dreamliner 787 (initially known as Boeing 7E7). These plans were meant to recapture its leading position in the commercial aircraft market. With this aircraft, Boeing used a different approach for development. This report introduces the market position of the 787, addresses its new development strategyRead MoreAnalysis Of The Business Operations Of Boeing Commercial Airplanes2503 Words   |  11 PagesAnalysis of the Business Operations of Boeing Commercial Airplanes (BCA) Student ID Number - 8041016 Date - 08/03/2015 Executive Summary In this report the business operations of Boeing will be scrutinised, in particular, their commercial operations in the form of their subdivision company, Boeing Commercial Airplanes (BCA). Boeing produce an array of different products for both commercial and defence use, they also supply services both in terms of simulationRead MoreBenefits Of Cisco s Strategic Alliances2163 Words   |  9 Pagestheir own freedom of location selection until and unless the quality work is delivered. Few gathering will be done once in a while for important discussions and as a part of socialization. Part (3): Case Study Questions (15 marks in total) Answer each question in the provided space Case Study (3.1): Groupon Groupon, Inc. raised $700 million at its IPO in the fall of 2011, instantly providing a valuation of almost $13 billion for a company that was only 3 years old at the time. Some question